The Influence of Information Quality and Perceived Value on Purchase Intention of Game shop E-commerce in Generation Z Based on Framing Theory

Indonesia's gaming sector is expanding quickly in this day and age, which has an effect on the country's digital market economy. One aspect of online game shops. The purpose study was to determine information quality, social psychological distance, perceived value, trust Generation Z customers' purchase intentions shop e-commerce. This uses a quantitative approach by distributing questionnaires. With 260 samples overall, non-probability sampling used. Structural Equation Modeling (SEM) utilizing AMOS 26 Graphics software analytical technique overall conclusions are that distance positive, significant impact also acts as mediator between effects quality trust. Information positive distance. influences value way. Identified intention positively significantly influenced value. Trust act mediators intention. benefits research reported managers e-commerce companies must increase development distribute with high level quality. In addition, customers impacted readily business people consumers how much feel for goods services played people.